Insights

A single recorded conversation can feed your whole content calendar. Here is how to turn one podcast episode into weeks of articles, posts and email without thinning it out.

You have the go-ahead for a podcast, but the partners will not commit. Here is how to make taking part easy enough that busy senior people actually say yes.

Deciding to have a podcast is easy. Deciding who makes it every week, without burning out a colleague or blowing a budget, is what decides whether it lasts. Here are the three options.

A behind-the-scenes look at how Aloudable uses AI to run its own content: building repeatable skills, finding topics from real buyer language, and keeping a human in charge.

Downloads alone won't tell you if a company podcast is worth continuing. Here is how to judge whether it is doing its job, without vanity metrics.

Not sure whether to start a company podcast or a newsletter? An honest comparison of what each does well, what each costs, and which suits your firm now.

Buyers increasingly ask an AI for recommendations. If your firm's expertise is locked in formats it cannot read, you are invisible in that answer. Here is what to do.

The biggest objection to a company podcast is usually partner time. Here is an honest look at how much your experts actually have to give, and where the time goes.

Launching a new practice area with no existing audience? Here is how a focused content push, in a credible internal voice, creates awareness and leads from scratch.

Turning a podcast into a readable transcript can sand off everything human about it. Here is how to edit spoken audio for the page without making it read like AI.

Your firm produces strong written material that few people read. The problem is usually format and distribution, not content. Here is how to make expertise travel.

A plain-English explanation of synthetic audio - what it is, how it is made, and where it is genuinely useful for a business, without the hype.

A practical way for a marketing or comms lead to justify a company podcast to a sceptical CEO or head of BD, in the language of pipeline, retention and launches.

The honest answer on whether AI-generated podcasts sound real, what listeners actually notice, and why trust rests on genuine expertise and disclosure.

Most clients who drift away were never dissatisfied. They just stopped hearing from you between projects. Here is how to stay useful in the gaps.

Deciding to start a firm podcast is the easy part. Knowing what to cover every week is where most firms stall. Here is how to choose topics buyers actually care about.

Most AI drafts come back clean and completely generic. The fix is rarely a cleverer prompt. Here is how to keep AI-written content in your firm's voice.

Frazer-Nash turned FNConnect from an in-person SME network into a multi-channel platform, launching a twelve-episode podcast season with less than thirty minutes of recorded audio per contributor.

Many companies and professional email newsletter writers are either considering launching a podcast or have already launched one.

Could Branded Podcasts Become the Next Big Newsletter? For years, email newsletters have been the primary method businesses use to share insights and stay connected with their audiences.

Lots of different organisations, publishers and firms are looking at ways to re-use their existing written content by turning it into a podcast.

An AI podcast turns written content into audio. Pure AI is all software; hybrid adds real voices and audio engineering. Which one works for a business audience.