Insights
Free guide: How to Launch a Podcast
A guide for consultants and small firms on launching a credible, sustainable show without letting production take over client work.
Still deciding whether podcasting is right for you? Read our earlier guide:

Assistant to the CMO
Our bespoke company podcast on the future of marketing, AI, content, and judgment. Listen to the latest episode.

How to Keep a Company Podcast Going Past Episode Ten
The launch goes well, then month four arrives. Here is why company podcasts quietly stop publishing, and what keeps one going through the year.

How to Use Podcast Episodes in Business Development
Most firms measure a podcast on downloads. The bigger return usually happens one to one, in the hands of the people who bring in the work.

What Does a Company Podcast Actually Cost?
Quotes for a company podcast vary wildly and nobody explains why. Here is what actually drives the number, so you can tell a fair price from a padded one.

Do You Have to Tell Listeners Your Podcast Used AI?
New EU transparency rules landed in August 2026. Here is what a firm actually needs to tell listeners when AI is involved in making its podcast.

Do people hate AI? What 186 listeners actually did
We told listeners a podcast host was an AI and watched what they did about it. They minded a little, mostly in the first fifteen seconds, and mostly when we stopped and asked them directly.

Giving Firm Leaders a Way to Be Heard Across a Growing Team
As a firm grows, its leaders stop reaching everyone. Here is how regular internal audio gives senior people a scalable, human way to stay heard across the team.

Starting a Company Podcast: What the First 90 Days Look Like
You have the go-ahead for a company podcast. Here is a realistic 90-day plan to get from decision to a steady show, and the early mistakes to avoid.

Is AI-Generated Audio Safe to Use in a Regulated Firm?
Before a regulated firm can use AI-generated audio, someone has to clear it with risk and compliance. Here is what the real concerns are and what a defensible process looks like.