Insights
Free guide: How to Launch a Podcast
A guide for consultants and small firms on launching a credible, sustainable show without letting production take over client work.
Still deciding whether podcasting is right for you? Read our earlier guide:
Assistant to the CMO
Our bespoke company podcast on the future of marketing, AI, content, and judgment. Listen to the latest episode.
Who Should Host Your Firm's Podcast?
The host decides whether a firm's podcast sounds credible or corporate. Here is how to weigh a partner, the marketing lead, and an external host.
Using a Podcast for Recruitment and Employer Brand
Candidates research a firm long before they apply. A podcast is one of the few things that shows them what it is actually like to work there.
How to Keep Members Engaged Between Conferences
Members remember the annual conference and little else. Here is how audio can hold their attention through the eleven months that decide renewal.
How to Choose a Format for Your Firm's Podcast
Interview, a recurring pair, narrated, or panel. The format you choose decides how much of your partners' time the show costs. Here is how to pick.
How to Keep a Company Podcast Going Past Episode Ten
The launch goes well, then month four arrives. Here is why company podcasts quietly stop publishing, and what keeps one going through the year.
How to Use Podcast Episodes in Business Development
Most firms measure a podcast on downloads. The bigger return usually happens one to one, in the hands of the people who bring in the work.
What Does a Company Podcast Actually Cost?
Quotes for a company podcast vary wildly and nobody explains why. Here is what actually drives the number, so you can tell a fair price from a padded one.
Do You Have to Tell Listeners Your Podcast Used AI?
New EU transparency rules landed in August 2026. Here is what a firm actually needs to tell listeners when AI is involved in making its podcast.
