Insights
Free guide: How to Launch a Podcast
A guide for consultants and small firms on launching a credible, sustainable show without letting production take over client work.
Still deciding whether podcasting is right for you? Read our earlier guide:
Assistant to the CMO
Our bespoke company podcast on the future of marketing, AI, content, and judgment. Listen to the latest episode.
Publishing Your Podcast in More Than One Language
Three ways to publish in a second language, what each one costs in trust, and the review step none of them can skip.
When a Podcast Is the Wrong Answer
Five situations where a firm would get more from something else, and what that something else usually is.
Who Should Own the Podcast: Marketing, BD or Comms?
Shows rarely fail on production. They fail because three departments have opinions and none of them has the decision.
What to Put in a Podcast Brief
Three quotes that cannot be compared usually means three different briefs. Here is what to write down before you ask anyone for a price.
What to Do With the Transcript After the Episode
A transcript is raw material, not an article. Here are the five written assets worth building from one, and the editing each needs.
How to Make Your Episodes Findable
Search engines and assistants cannot hear your episodes. Everything that makes a show findable is written, and most firms write it last.
How to Interview Someone When You Are Not a Journalist
Most people hosting a firm's podcast have never interviewed anyone. Four habits cause almost all the damage, and each is easy to drop.
A Podcast When You Are the Whole Firm
No team, no guest pipeline, and every hour you spend is an hour you did not bill. What a show looks like when you are the entire firm.
