Insights

Turning a podcast into a readable transcript can sand off everything human about it. Here is how to edit spoken audio for the page without making it read like AI.

Your firm produces strong written material that few people read. The problem is usually format and distribution, not content. Here is how to make expertise travel.

A plain-English explanation of synthetic audio - what it is, how it is made, and where it is genuinely useful for a business, without the hype.

A practical way for a marketing or comms lead to justify a company podcast to a sceptical CEO or head of BD, in the language of pipeline, retention and launches.

The honest answer on whether AI-generated podcasts sound real, what listeners actually notice, and why trust rests on genuine expertise and disclosure.

Most clients who drift away were never dissatisfied. They just stopped hearing from you between projects. Here is how to stay useful in the gaps.

Deciding to start a firm podcast is the easy part. Knowing what to cover every week is where most firms stall. Here is how to choose topics buyers actually care about.

Most AI drafts come back clean and completely generic. The fix is rarely a cleverer prompt. Here is how to keep AI-written content in your firm's voice.

Frazer-Nash turned FNConnect from an in-person SME network into a multi-channel platform, launching a twelve-episode podcast season with less than thirty minutes of recorded audio per contributor.

Many companies and professional email newsletter writers are either considering launching a podcast or have already launched one.