Insights
Free guide: How to Launch a Podcast
A guide for consultants and small firms on launching a credible, sustainable show without letting production take over client work.
Still deciding whether podcasting is right for you? Read our earlier guide:
Assistant to the CMO
Our bespoke company podcast on the future of marketing, AI, content, and judgment. Listen to the latest episode.
Where Should You Publish Your Firm's Podcast?
The public apps, your own site, a closed feed, or all three. Which one is right depends entirely on who the show is for.
How to Name Your Company's Podcast
A show's name has one job: helping someone who heard about it once find it again. Most firm podcast names fail that test.
How Long Should a Company Podcast Episode Be?
There is no correct runtime. There is a listening occasion your audience actually has, and an episode that either fits it or does not.
Marketing an Accounting Firm Outside Busy Season
An accountancy practice markets in bursts because the calendar makes it. Here is how to keep talking to clients through the months you cannot.
Getting a Podcast Through Risk and Compliance
Risk teams rarely refuse a podcast outright. They stall it. Here is how to arrive with the answers that turn a review into an approval.
What Should a Law Firm's Podcast Cover?
Most law firm shows default to legal updates, which clients already receive from four other firms. Here is what is worth covering instead.
How to Communicate a Change Programme People Actually Hear
Change programmes rarely fail at the announcement. They fail in the retelling, three layers down. Here is how to make the reasoning survive the journey.
Should Internal Comms Have Its Own Podcast?
An internal podcast is good at one narrow thing and bad at several others. Here is how to tell which of your messages belong in audio.
