Insights
Free guide: How to Launch a Podcast
A guide for consultants and small firms on launching a credible, sustainable show without letting production take over client work.
Still deciding whether podcasting is right for you? Read our earlier guide:
Assistant to the CMO
Our bespoke company podcast on the future of marketing, AI, content, and judgment. Listen to the latest episode.
Getting a Podcast Through Risk and Compliance
Risk teams rarely refuse a podcast outright. They stall it. Here is how to arrive with the answers that turn a review into an approval.
What Should a Law Firm's Podcast Cover?
Most law firm shows default to legal updates, which clients already receive from four other firms. Here is what is worth covering instead.
How to Communicate a Change Programme People Actually Hear
Change programmes rarely fail at the announcement. They fail in the retelling, three layers down. Here is how to make the reasoning survive the journey.
Should Internal Comms Have Its Own Podcast?
An internal podcast is good at one narrow thing and bad at several others. Here is how to tell which of your messages belong in audio.
Who Should Host Your Firm's Podcast?
The host decides whether a firm's podcast sounds credible or corporate. Here is how to weigh a partner, the marketing lead, and an external host.
Using a Podcast for Recruitment and Employer Brand
Candidates research a firm long before they apply. A podcast is one of the few things that shows them what it is actually like to work there.
How to Keep Members Engaged Between Conferences
Members remember the annual conference and little else. Here is how audio can hold their attention through the eleven months that decide renewal.
How to Choose a Format for Your Firm's Podcast
Interview, a recurring pair, narrated, or panel. The format you choose decides how much of your partners' time the show costs. Here is how to pick.
