Frazer-Nash turned FNConnect from an in-person SME network into a multi-channel platform, launching a twelve-episode podcast season with less than thirty minutes of recorded audio per contributor.
The Challenge
FNConnect had strong content and willing contributors, but no practical way to turn that expertise into a podcast without significant time, cost, or coordination.
A conventional approach would have meant studio sessions and hour-long interviews with contributors already committed to client delivery.
What Aloudable Did
Each contributor recorded around twenty minutes of audio on their own schedule. There were no scripts, studio sessions, or complex scheduling required from the Frazer-Nash team.
Aloudable transformed those recordings into full podcast episodes, building the narrative structure, producing the audio, and managing quality through to the finished deliverable. Frazer-Nash stayed focused on content direction and editorial approval.
The Result
Frazer-Nash went from zero podcast presence to a published twelve-episode first season.
The first episode was delivered within weeks of the project starting. FNConnect gained an ongoing audio channel that extended its reach between events and enabled a wider range of contributors to share their expertise.
“Frazer-Nash had the people and the expertise. The challenge was finding a way to capture it without taking contributors away from client work for hours at a time. We kept the recording commitment short and handled the production around it, which meant FNConnect could publish full episodes quickly and keep control of the process.”
Will Nash, CEO, Aloudable
