A guide for consultants and small firms
How to launch a podcast that sounds credible without letting production take over your client work.
Most consultants and small firms decide a podcast is worth building, then stall on how to launch one without production swallowing the client work that pays the bills. This guide is for that moment.
Who this guide is for.
If you run a consultancy or a small firm and you have already decided a podcast is worth building, this guide will help you launch one that is credible and sustainable. It is written for people who want a real show with their own voice on it, and who need it to fit around billable work rather than quietly replace a day of it.
What this guide covers.
We walk through how to define the show before you record anything, including its audience, format, purpose, and the editorial pillars that stop you running out of things to say. We cover how to plan your first six episodes and build a production buffer that survives a busy month, and how to decide who should own each part of the process.
From there we set out the assets you need in place before Episode One, how to launch the show as a campaign rather than a single post, and how to turn every episode into clips, posts, newsletters, and sales assets. The guide finishes with what to measure in the first ninety days beyond download counts, and a launch-readiness check to run before you start recording.
What to expect when you launch.
The guide treats a launch as a campaign rather than a single upload. You define the show, bank a handful of episodes, prepare the assets that make it look established on day one, then release with enough momentum to be noticed. After that the work settles into a rhythm you can actually hold. Most firms land on a cadence they can sustain alongside client work, and the guide is built around protecting that, so the show still exists in month six.
Further reading.
If you want to keep going before the guide arrives in your inbox, three pieces from the Aloudable journal are worth reading first.
What is an AI podcast, and how is it different from text-to-speech.
How to turn your email newsletter into a podcast.
How to promote a podcast you have only just launched.
Get the guide.
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