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Legal

Privacy Policy

Last updated: 22 July 2026

This is a working draft prepared for internal review. It has not yet been formally reviewed or approved as a final legal policy.

About this policy

This policy explains how Aloudable Ltd. handles personal data when you visit our website, contact us, subscribe to updates, or work with us as a client. It also sets out the rights you have over your personal data and how to exercise them.

Aloudable Ltd. is the controller responsible for the personal data described here. If anything in this policy is unclear, you can reach us at hello@aloudable.com.

Aloudable Ltd is registered in England and Wales under company number 15893542. Our registered office is Thanet House, Strand, London, England, WC2R 1DA.

Who Aloudable is

Aloudable is a UK-based, AI-native podcast production company. We turn written material such as articles, briefings and updates into finished audio, and we produce podcasts for businesses without requiring their teams to sit in a recording studio.

For the purposes of UK data protection law, Aloudable Ltd. is the data controller for personal data collected through our website and in the course of providing our services, unless a specific contract states otherwise.

We have not appointed a statutory Data Protection Officer. For any question about this policy or your personal data, you can contact us at hello@aloudable.com.

What personal data may be collected

Depending on how you interact with us, we may collect the following categories of personal data:

• Names, email addresses and other business contact details.

• The content of enquiries and messages you send to us.

• Form submissions and information provided when booking a meeting or requesting a demo.

• Client account and project information needed to deliver our services.

• Audio recordings, voice data and voice model information provided or approved for production.

• Transcripts and other text derived from audio or supplied by you.

• Materials you upload or send to us, such as articles, briefings, notes and outlines.

• Audio content we generate as part of producing your podcast.

• Website usage and analytics data, where analytics is in use.

• Marketing preferences and records of the consents you have given.

We do not intend to collect special category data, such as health information, through our website. Voice recordings can in some circumstances raise questions about biometric data.

We use voice data only to produce audio in an approved voice for our clients. We do not use it to identify individuals, so we do not treat it as biometric data.

How data is collected

Most personal data comes directly from you when you complete a form, send an email, book a meeting, subscribe to updates, or share material with us for production.

We also collect some information automatically when you use our website, for example through cookies and similar technologies. The cookies and technologies actually in use are described in our Cookie Policy.

Occasionally we may receive your details from a colleague who refers you to us, or from a provider that supports our website or marketing. Otherwise, we collect personal data directly from you.

Why Aloudable processes personal data

We process personal data for the following purposes:

• Responding to enquiries and providing information you have asked for.

• Arranging and holding meetings, demos and enterprise calls.

• Providing our podcast production services and managing client projects.

• Creating, editing and delivering audio using the material and voice models you provide or approve.

• Managing our relationship with clients, including administration, billing and support.

• Sending updates, newsletters and marketing where you have chosen to receive them.

• Improving, maintaining and securing our website and services.

• Meeting our legal, regulatory and accounting obligations.

Lawful bases under UK GDPR

UK data protection law requires us to have a lawful basis for each processing activity. Depending on the activity, we expect to rely on one or more of the following bases: performance of a contract, our legitimate interests, your consent, and compliance with a legal obligation.

Where we rely on legitimate interests, our interest is in operating and growing our business, responding to enquiries, and delivering and improving our services, balanced against your rights and freedoms. Where we rely on consent, such as for certain marketing, you can withdraw that consent at any time.

In practice, we rely on our legitimate interests to respond to enquiries and to carry out business-to-business sales and marketing, on the performance of a contract to deliver our services and manage client projects, on your consent for newsletters and optional marketing, and on our legal obligations to meet tax, accounting and other statutory duties.

Website forms and newsletter subscriptions

Our website includes forms for enquiries and, where offered, newsletter or update subscriptions. When you submit a form, we collect the information you provide so that we can respond to you or add you to the relevant list.

We use HubSpot for our website forms, to manage contact details and enquiries, and to send newsletters and marketing to people who have chosen to receive them. Every marketing email includes an unsubscribe link.

Sales enquiries and meeting bookings

If you contact us about working together, or you book a meeting, demo or enterprise call, we process your contact details and the details of your enquiry so that we can prepare for the conversation, hold it, and follow up afterwards.

We keep a record of these interactions to manage our sales process and our ongoing relationship with you.

Meetings, demos and enterprise calls are arranged through HubSpot, which records the booking details and your contact information.

Client and service-delivery data

When you become a client, we process the information needed to set up your account, run your projects and deliver your podcast. This includes contact and account details, project briefs, and the materials and instructions you send to us.

We process this data to perform our contract with you and to manage the working relationship. Depending on the arrangement, Aloudable may handle some client content on the client's behalf rather than for its own purposes.

When we produce podcasts from material our clients provide, we act as a processor and handle that content on the client's behalf under our agreement with them, which includes a data processing agreement. For our own website, enquiries and marketing, we act as the controller.

Audio recordings, transcripts, voice data and uploaded materials

To produce your podcast, we handle audio recordings, voice data and voice model information, transcripts, and the written materials you upload or send to us. We use this content to develop scripts, create audio in an approved voice, and prepare episodes for your review.

We treat this content as confidential and use it to deliver the service you have asked for. Nothing is published until you or your nominated reviewer has approved it.

We use client audio, voice data, transcripts and uploaded materials only to produce and deliver the podcasts our clients ask us to create. We do not use this content to train, fine-tune or improve AI models, whether our own or a third party's, and we do not use it for any other purpose without the client's agreement.

Use of AI and third-party technology providers

Producing audio at the quality and speed we offer relies on software and AI tools, including tools that generate speech from text and support editing and production. We also use third-party providers for everyday business functions such as website hosting, forms, email and file storage.

Our website is built and hosted on Framer, and website forms are handled through HubSpot. Some pages include embedded audio players from podcast hosting services such as Transistor, Libsyn and Buzzsprout, along with a link to our LinkedIn page. These providers process personal data on our behalf or supply content within our pages, and each has its own privacy notice.

To create audio we use specialist text-to-speech and audio production tools. Where a provider processes personal data on our behalf, we put an agreement in place that requires them to protect it.

Cookies and analytics

Like most websites, ours can use cookies and similar technologies to make the site work and, where enabled, to understand how it is used. Our Cookie Policy explains the categories of cookies and how you can control them.

We use PostHog to understand how our website is used. Analytics and other non-essential cookies should only be set once you have given your consent, and you can withdraw it at any time. Our Cookie Policy explains this in more detail.

Who data may be shared with

We share personal data only where it is needed to run our business and deliver our services. Depending on the situation, this can include:

• Service providers and sub-processors who support our website, forms, hosting, storage, communications and audio production.

• Professional advisers, such as accountants and legal advisers, where their involvement is needed.

• Authorities or other parties where we are required to share information by law, or to establish, exercise or defend legal claims.

We do not sell your personal data.

The main providers we share data with are our website host (Framer), our forms, contact and marketing platform (HubSpot), our website analytics provider (PostHog), and the podcast hosting and audio production tools we use to deliver episodes. We put contracts in place with these providers.

International data transfers

Some of our providers may store or process personal data outside the United Kingdom. Where that happens, UK data protection law requires us to make sure the data continues to be protected to UK standards.

Some of our providers are based outside the United Kingdom or store data on servers outside the UK.

Where personal data is transferred outside the UK, we rely on UK adequacy regulations where they apply, or on approved safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

Data retention

We keep personal data only for as long as we need it for the purposes described in this policy, or for as long as the law requires. When we no longer need it, we delete it or make it anonymous.

Retention periods vary depending on the type of data and the reason we hold it, such as the length of a client relationship or our legal and accounting obligations.

As a guide, we keep enquiries that do not lead to a project for up to 24 months. We keep client account and project records for the length of our relationship and then for up to six years to meet legal and tax requirements. Audio, voice data, transcripts and uploaded materials are kept for as long as we need them to deliver and support the client's podcast, and are then deleted or returned under our agreement. Marketing records are kept until you unsubscribe, with a short suppression record afterwards so that we continue to respect your choice, and website analytics data is kept for up to 12 months.

Data security

We take appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access. This includes limiting who can access data and using reputable providers for hosting and storage.

No method of transmission or storage is completely secure. While we work to protect your data, we cannot guarantee absolute security.

In practice this includes limiting access to personal data to people who need it, using reputable providers that maintain their own security measures, protecting data while it is transmitted, and protecting accounts with strong authentication.

Your rights under UK data protection law

Under UK data protection law, you have a number of rights over your personal data. These include:

• The right to be informed about how we use your data.

• The right to access a copy of the data we hold about you.

• The right to have inaccurate data corrected.

• The right to have your data erased in certain circumstances.

• The right to restrict or object to certain kinds of processing.

• The right to data portability in certain circumstances.

• Rights relating to automated decision-making and profiling, where these apply.

To exercise any of these rights, contact us at hello@aloudable.com. We may need to confirm your identity before we act on a request, and we will respond within the time limits set by law.

Withdrawing consent and opting out of marketing

Where we rely on your consent, you can withdraw it at any time, and this will not affect any processing that has already taken place. You can opt out of marketing whenever you wish by using the unsubscribe link in our emails, or by contacting us at hello@aloudable.com.

How to complain to the ICO

If you have a concern about how we handle your personal data, we would like the chance to put it right, so please contact us first. You also have the right to complain to the Information Commissioner's Office, which is the UK's data protection regulator.

You can reach the ICO at ico.org.uk, by calling 0303 123 1113, or by writing to the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

How to contact Aloudable

If you have questions about this policy, or about how we handle your personal data, you can contact us at hello@aloudable.com.

You can also write to us at our registered office: Thanet House, Strand, London, England, WC2R 1DA.

Changes to this policy

We may update this policy from time to time to reflect changes in our services, technology or legal obligations. When we make changes, we will update the date shown at the top of this page. Where the changes are significant, we will take reasonable steps to bring them to your attention.